UI/UX Design without comprimise
UI/UX Design — For outdoor & adventure brands
Figma-first UI/UX design for outdoor and adventure brands — and when you're ready to build, we do that too.
UI/UX Design
Most agencies hand you a pretty PDF and wish you luck. We design in Figma with the build already in mind — every component, layout, and interaction mapped to how it'll actually work on a live site. Whether you take the files to your own dev team or hand them straight to us, nothing gets lost in translation.
Design systems
A design system is your brand's single source of truth. We build component libraries in Figma — typography, colour tokens, button states, spacing rules, form components — so every page you add from here is consistent and on-brand. And because we also build in Webflow and Shopify, your system translates directly into code without rework.
Design Partnerships
Some clients don't need a one-off project — they need a design partner on call. We work with outdoor brands as an ongoing Figma design resource, covering new pages, landing pages, feature updates, and UX improvements as your business grows.
GET IT RIGHT BEFORE
YOU BUILD
Starting with design means you see exactly what you're getting before a line of code is written. Stakeholders can sign off. Content can be written to fit. And when it's time to build, there's no guesswork — just execution.
No expensive rework
Hand off to anyone
One team, start to finish
How we design your project
Every project starts with understanding your business — then we build around it
Discover
We start with your brand, your audience, and your goals. What needs to be communicated, to who, and what action you want them to take. That brief drives every design decision.
Wireframe
Structure before style. We map user flows and screen layouts in low-fidelity first — so the logic is right before we spend time making it look good.
Design
High-fidelity Figma designs across every key screen and breakpoint. Desktop, mobile, component states — built to match your brand and exceed what your competitors are putting out.
Build
Clean Figma handoff with named components, exported assets, and a design system ready to go. Or skip the handoff entirely — we'll take it live in Webflow or Shopify ourselves.
DESIGNED HERE. BUILT HERE
Check out our marketing options — from paid advertising to SEO, we'll unlock the customers who are out there wanting to buy. They just can't find you.
First impressions are made before you pick up the phone
The hunters and anglers booking premium experiences aren't picking up the phone first. They're looking you up. What they find either builds confidence or sends them somewhere else.
If your site looks like it was built ten years ago, that's the first thing your next client sees.
Got a project in mind, or just want a second opinion on your current store?
We're based in New Zealand and work with outdoor brands across NZ, Australia & Global
#OutdoorLife
ANY OUTDOOR BRAND
THAT WANTS TO LOOK THE PART
Whether you're building from scratch, refreshing an existing site, or handing designs off to your own dev team — if your brand lives outdoors, we design for it.
Business Owners
Often Ask Us
Common questions about working with Outside Studios and our approach
Most Shopify builds take 4–8 weeks depending on scope. Custom builds with complex catalogues or integrations sit at the longer end. We'll map out the exact timeline in our first conversation.
Both. We do full builds from scratch and we fix and improve stores that aren't performing. If you've already got a store but it's slow, hard to manage, or not converting — that's exactly the kind of work we do.
Yes. We migrate stores from WooCommerce, Wix, Squarespace and custom-built sites onto Shopify. Products, collections, customer data, redirects — we handle the whole move so nothing gets lost and your SEO doesn't take a hit.
That's the goal. We build on Shopify specifically because it's straightforward to manage. We also document anything custom and walk your team through it before handover so you're not relying on us for day-to-day changes.
Yes. Whether it's reviews, loyalty programmes, inventory management, email marketing, or third-party shipping — we'll recommend what you actually need and integrate it properly, not just install and hope for the best
We offer ongoing support, SEO, and marketing services if you need them. Some clients hand off and run it themselves. Others keep us involved for growth work. Either way, you won't be left on your own on launch day.
Let's Design a brand
you're proud to stand behind
With bold ideas inspired by the great outdoors, we craft unapologetic campaigns that captivate, push limits, and deliver results. This is outdoor marketing, raw and unforgettable.
About
outside
studios
Outside Studio was always on the back burner. An idea that had been sitting there for years, waiting for the right moment.
Founded by Boston Bright, the same person behind our sister brand Inside Studio, Outside Studio was born from a life that has always had one foot in the outdoors. Weekends chasing giant kingfish on the spear, seasons tracking trophy stags through the hills, or nights camping with the family in the adventure land of New Zealand. The love for the outdoors has always been there. It just needed a way to work its way into daily life.
So here it is Outside Studio, the number one brand partner for outdoor businesses wanting to expand their reach, attract new clients, and build an online presence that actually matches the quality of the experience you provide. A brand partner who won't need the feeling of the outdoor explained to them. We know it well.