E-commerce Websites
Built To Sell Gear
Shopify Development — For outdoor & adventure brands
Shopify development for outdoor and adventure brands across NZ and Australia. Built by people who spend time out there too.
Custom Shopify builds
We build Shopify stores from the ground up and migrate the ones dragging you down. Every build is structured around your product range, your customer, and the way they actually shop. Filtering by species, terrain, conditions, or grams, we build it exactly how your customers buy.
Theme development and customisation
Off-the-shelf themes get you into the market, not leading it. There's a reason your biggest competitor's site looks nothing like yours. We build custom Shopify sites with hyper-specific product page layouts, gear-finder tools, and a homepage that actually tells your brand story. We build to the spec that outsells your competition.
Product and collection setup
Hundreds of SKUs across rods, reels, packs, and poles is not a problem, it is our specialty. We structure your collections, tags, metafields, and navigation so customers find exactly what they need in three clicks or less.
how does your
shopify store score?
With bold ideas inspired by the great outdoors, we craft unapologetic campaigns that captivate, push limits, and deliver results. This is outdoor marketing, raw and unforgettable.
Performance and
conversion work
A good-looking store that doesn't convert is just an expensive brochure. We tighten up page speed, checkout flow, and mobile UX so more visitors become buyers.
Conversion rate optimisation (CRO)
Product page design
Abandoned cart and email flows
How we build your store
Every project starts with understanding your business — then we build around it
Analyse
Before we touch a single page, we dig into your store. What's selling, what's not, where customers are dropping off, and what your competitors are doing better. You get a clear picture of what needs to change and why — no guesswork.
Design
We design around your brand, your products, and the way outdoor customers shop. Clean layouts, strong imagery, and a store that feels like it belongs in your market — not a generic template with your logo dropped in.
Develop
Built on Shopify, properly. Fast load times, clean code, mobile-first, and set up so your team can manage it without calling us every time you want to change something.
Market
A great store doesn't sell itself. We set up the SEO foundations, Google Ads, and marketing infrastructure to drive the right traffic — people actively looking for what you sell.
Already set up but not selling enough?
Check out our marketing options — from paid advertising to SEO, we'll unlock the customers who are out there wanting to buy. They just can't find you.
100% increase in online sales in 2 months
"Outside Studio rebuilt our Shopify store from the ground up. The catalogue restructure alone changed how customers found our products - and the results followed fast."
First impressions are made before you pick up the phone
The hunters and anglers booking premium experiences aren't picking up the phone first. They're looking you up. What they find either builds confidence or sends them somewhere else.
If your site looks like it was built ten years ago, that's the first thing your next client sees.
Got a project in mind, or just want a second opinion on your current store?
We're based in New Zealand and work with outdoor brands across NZ, Australia & Global
#OutdoorLife
building Shopify Websites For
Simple steps. Real results. No shortcuts.
Business Owners
Often Ask Us
Common questions about working with Outside Studios and our approach
Most Shopify builds take 4–8 weeks depending on scope. Custom builds with complex catalogues or integrations sit at the longer end. We'll map out the exact timeline in our first conversation.
Both. We do full builds from scratch and we fix and improve stores that aren't performing. If you've already got a store but it's slow, hard to manage, or not converting — that's exactly the kind of work we do.
Yes. We migrate stores from WooCommerce, Wix, Squarespace and custom-built sites onto Shopify. Products, collections, customer data, redirects — we handle the whole move so nothing gets lost and your SEO doesn't take a hit.
That's the goal. We build on Shopify specifically because it's straightforward to manage. We also document anything custom and walk your team through it before handover so you're not relying on us for day-to-day changes.
Yes. Whether it's reviews, loyalty programmes, inventory management, email marketing, or third-party shipping — we'll recommend what you actually need and integrate it properly, not just install and hope for the best
We offer ongoing support, SEO, and marketing services if you need them. Some clients hand off and run it themselves. Others keep us involved for growth work. Either way, you won't be left on your own on launch day.
About
outside
studios
Outside Studio was always on the back burner. An idea that had been sitting there for years, waiting for the right moment.
Founded by Boston Bright, the same person behind our sister brand Inside Studio, Outside Studio was born from a life that has always had one foot in the outdoors. Weekends chasing giant kingfish on the spear, seasons tracking trophy stags through the hills, or nights camping with the family in the adventure land of New Zealand. The love for the outdoors has always been there. It just needed a way to work its way into daily life.
So here it is Outside Studio, the number one brand partner for outdoor businesses wanting to expand their reach, attract new clients, and build an online presence that actually matches the quality of the experience you provide. A brand partner who won't need the feeling of the outdoor explained to them. We know it well.
